{"id":5027,"date":"2025-05-15T08:41:30","date_gmt":"2025-05-15T06:41:30","guid":{"rendered":"https:\/\/www.selasti.it\/2025\/05\/15\/packaging-premiere-2025-selasti-redefines-packaging-with-e-v-a\/"},"modified":"2026-07-28T22:19:35","modified_gmt":"2026-07-28T20:19:35","slug":"packaging-premiere-2025-selasti-redefines-packaging-with-e-v-a","status":"publish","type":"post","link":"https:\/\/www.selasti.it\/en\/2025\/05\/15\/packaging-premiere-2025-selasti-redefines-packaging-with-e-v-a\/","title":{"rendered":"Packaging Premiere 2025: Selasti Redefines Packaging with E.V.A."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br\/>From 13 to 15 May 2025, at <strong>Milan\u2019s Packaging Premiere<\/strong>, we once again showcased the potential of <strong>expanded E.V.A.<\/strong> in high-end packaging. The results speak for themselves: over <strong>250 qualified contacts<\/strong>\u2014against an exhibitor average of 181\u2014spanning cosmetics, fashion, spirits and gourmet food. The figures confirm a clear trend: brands are seeking solutions that marry aesthetics, protection and sustainability.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"855\" height=\"1024\" src=\"https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-855x1024.jpg\" alt=\"\" class=\"wp-image-5016\" srcset=\"https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-855x1024.jpg 855w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-250x300.jpg 250w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-768x920.jpg 768w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-1282x1536.jpg 1282w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-1709x2048.jpg 1709w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20252-600x719.jpg 600w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>Selasti E.V.A.: a material that makes the difference<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Soft to the touch, available in an almost limitless colour palette, naturally antibacterial and remarkably resilient, E.V.A. turns unboxing into a multisensory surprise. Compared with conventional foams it requires only a slightly higher investment, yet delivers a superior look and level of protection: E.V.A. inserts keep their shape, absorb shocks and adapt to complex geometries\u2014from cosmetic coffrets to premium bottle boxes.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u00abMany people still don\u2019t know all the ways E.V.A. can be used in premium packaging; this show allowed us to demonstrate its advantages in a tangible way\u00bb<\/em>, says <strong>Roberto Meozzi<\/strong>, Business Developer at Selasti.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"855\" height=\"1024\" src=\"https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-855x1024.jpg\" alt=\"\" class=\"wp-image-5018\" srcset=\"https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-855x1024.jpg 855w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-250x300.jpg 250w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-768x920.jpg 768w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-1282x1536.jpg 1282w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-1709x2048.jpg 1709w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20253-600x719.jpg 600w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>The 2025 novelty: Scented E.V.A.<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><br\/>Among the most popular prototypes on our stand were the<em> <\/em><strong>Scented sheets in Lavender, Vanilla and Marseille Soap fragrances<\/strong>. By incorporating scents directly into the material, our E.V.A. adds a multisensory layer to the opening ritual. The extra cost is marginal, but the wow effect is immediate: the aroma is released instantly, enveloping the consumer even before the product is visible\u2014perfect for limited editions, gift sets and special collections.<\/p>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>From insert to mono-material packaging<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><br\/>Most requests still focus on die-cut inserts, yet the fair also sparked interest in going a step further: <strong>boxes made entirely of E.V.A<\/strong>.. An &#8220;all-E.V.A.&#8221; concept would ensure lightness, recyclability and a bold aesthetic that rewrites luxury-packaging standards. We have already started strength tests and are ready to partner with specialised converters to offer a turnkey service, from sheet to finished product.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"855\" height=\"1024\" src=\"https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-855x1024.jpg\" alt=\"\" class=\"wp-image-5020\" srcset=\"https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-855x1024.jpg 855w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-250x300.jpg 250w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-768x920.jpg 768w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-1282x1536.jpg 1282w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-1709x2048.jpg 1709w, https:\/\/www.selasti.it\/wp-content\/uploads\/2025\/05\/post-pack-20254-600x719.jpg 600w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>How we can work together<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><br\/>If you\u2019re a <strong>brand manager, designer or converter<\/strong> looking to give your products a protective, elegant and sustainable shell\u2014scented or not\u2014<strong><a href=\"https:\/\/www.selasti.it\/en\/contacts\/\">get in touch<\/a><\/strong>. Together we\u2019ll find the density, finish and fragrance that best tell your brand story.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 13 to 15 May 2025, at Milan\u2019s Packaging Premiere, we once again showcased the potential of expanded E.V.A. in high-end packaging. The results speak for themselves: over 250 qualified contacts\u2014against an exhibitor average of 181\u2014spanning cosmetics, fashion, spirits and gourmet food. The figures confirm a clear trend: brands are seeking solutions that marry aesthetics, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,35],"tags":[],"class_list":["post-5027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Premiere 2025: Selasti Redefines Packaging with E.V.A. - Selasti<\/title>\n<meta name=\"description\" content=\"At Packaging Premiere, Selasti\u2019s E.V.A.\u2014now available in scented versions\u2014wins over premium brands with protection, design and sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.selasti.it\/en\/2025\/05\/15\/packaging-premiere-2025-selasti-redefines-packaging-with-e-v-a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Premiere 2025: Selasti Redefines Packaging with E.V.A. - 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